Retail · Handmade goods · 2026
Personalisation turned into experience
A catalogue where every candle is configured before ordering: format, scent, colour and finish, with the price updating as you choose.
Auristal makes handmade candles that are almost never sold exactly as they come out of the mould: customers want a different scent, colour or size. That whole conversation happened over messages, and it was impossible for anyone to picture the final product before ordering.
We turned that conversation into an experience: visitors build their candle and watch the price move with every decision. When they finish, the order goes out through WhatsApp, neatly itemised. No cart, no sign-up, no checkout — the shortest path from picturing the product to ordering it.
Five decisions, a price that answers
Visitors build their candle and watch the total move with every choice. When they finish, the order goes out on WhatsApp, fully itemised.
The catalogue
Three possible personalities
We left the same catalogue built in several colour directions, so the brand could see how it shifts before settling on an identity.
The brand stopped explaining its range over messages and started showing it. We also left several colour directions built on the same catalogue, so Auristal can see how its personality shifts before settling on a final identity.
BrandUp · Santiago, Chile
Let's build something worth it.
Tell us about your project and we'll reply with a concrete proposal.