Back to work

Food & Beverage · Social Media

El Chacha Pollo

Complete Instagram content strategy: high-reach reels, a consistent calendar and a visual identity that filled the restaurant.

2025 3 services @elchachapollo

Complete Instagram content strategy: high-reach reels, a consistent calendar and a visual identity that filled the restaurant.

The works: Social MediaContent & ReelsMeta Ads

The recipe

01
The challenge

A restaurant with an excellent product but invisible on social media. Sporadic posts, no visual line and no plan to turn followers into real visits.

02
The solution

We built an appetizing, recognizable visual identity, defined a weekly content calendar and produced reels designed for reach, plus geotargeted Meta Ads campaigns.

03
The result

In a few months the account went from token presence to a foot-traffic engine, with reels surpassing 260K views.

By the numbers

8.395 Followers
267K Views on one reel
+300% Engagement

The content that filled the place

Featured reel
New Year reel
Instagram account
Instagram account
Next project JD Cargo Logistics

BrandUp · Santiago, Chile

Let's build something worth it.

Tell us about your project and we'll reply with a concrete proposal.